Advantage Rent A Car: Front Line Employees & Real-time Feedback

Download full eBook Here is a story of a company that dove into the deep end of the pool and fully immersed themselves into the CX 2.0 waters. After Advantage Rent A Car merged with E-Z Rent A Car in 2016, they hired Scott Davido—a lawyer and accountant by training, but who spent his career […]

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Optimize Onsite Content to Drive Traffic & Trust

Download full eBook If a company lists themselves as an accounting firm in an online directory, but their website says nothing about accounting…that is a red flag.  Websites should make sure they feature high-quality content that tells potential customers about the products and services offered. The process of making sure your website is both user […]

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Consistent Local Citations Help SEO

Download full eBook A local citation is an online mention of a business’s Name, Address and Phone Number (NAP). This information is critical for influencing search engines like Google to display local search intent, while also helping internet users discover local businesses.  NAP data can appear on business directories, websites and other social platforms. Local […]

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Drive Business Benefits on Google Using Backlinks

Download full eBook A link is a clickable object that goes from one site to another, and can also be text or an image. Google sees links to your website as a valuable signal. When one website mentions another website and links to it, that’s a signal to search engines that other external websites are […]

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Optimize your GoogleMyBusiness Listings to Win More

Download full eBook According to Moz.com, a highly regarded marketing software, roughly 81% of Google’s Local Search algorithm centers around the following key factors: With GoogleMyBusiness (GMB) accounting for 25% of the local search ranking algorithm, every location of a business needs to have a claimed listing with accurate information. If the location can’t be […]

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Google Wants to be Your Friend

Download full eBook Think about Google like a referral partner. Usually, they know you, your business and trust that you will do a good job for their friend, family member or colleague. Google accomplishes this through an algorithm that drives both local and organic search results. But to successfully refer customers to your site, Google […]

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CX 2.0 Promoters/Detractors

Download full eBook Measuring the Customer Experience (CX) to understand their sentiment is an important part of any business strategy. NPS INDEX Net Promoter Score (NPS), created in 2003 by Fred Reicheld, Bain & Company and Satmetrix, is a methodology that a company can use to collect, analyze and quantify customer feedback—while also comparing their […]

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CX 2.0 Customer Experience Data in Motion

Download full eBook Customer Experience (CX) is today’s powerful business currency that can make or break your business. In the past, if a customer had a memorable experience, they might tell a few friends or family members.   Now, we’re in a new era: the Experience Economy. Today, if your customer has a memorable experience with […]

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