EmmaM Online — Episode 14: The Customer Journey

The Customer Journey

What is a customer journey?

Most look at frontline agents as a transaction and marketers as a conversion, but we’re actually talking about a path to building a relationship.

Awareness. Interest. Consideration. Purchase. Repurchase.

“If you’re not thinking like a consumer—if there’s more assumption than empathy backed by knowledge—then you’ll miss a chance to build a relationship.” -EmmaM, SocialSurvey

WIIFM – What’s In It For Me?

EmmaM Marketing Edition WIIFM Episode 14

Try mapping your customer journey on a piece of paper (or whiteboard!) this week. Take a photo and email it to Emma. Then, join us on February 26th as we work through the customer journey together.

Next week, we’ll be broadcasting LIVE in Austin, TX with our CMO, Clay Cahoon, for the Winter 2019 Mortgage Collaborative (TMC) Conference. Tune in at 11:30 AM PST to see what we’re up to in Austin!

Go to the pinned post on our Facebook SocialSurvey page and get the reminder!

That’s a wrap of Episode 14. Thanks for all of your insights and collaborations, and see you all next week! Get the reminder.